presence

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. Guy Kawasaki

I am not a poet, but I had a thought. So, if I may: What passes as presence is really clicks, neverending. What passes as content is merely echoes, reorganized. What passes as writing is merely content, masquerading.